Logo Lounge, for the past nine years, has posted annual logo design trend reports and they
have just released the 2011 logo design trends report. I would love to hear your thoughts
on the showcased trends.
Do these identity / branding trends effect you or your process? Do you agree with these
suggestions? Have you noticed any other trends?
On this topic of trends, one should not follow trends for the sake of following them. As Bill
Gardner points out:
Every year, it’s worth noting that this is a report on trends, not a recipe book of styles.
It is also not a finite list: There are other valid trends out there that are not mentioned
here. The report should serve you as an ongoing view of where logo design is headed. The word
“trends” in itself can have a very negative cast, but in truth, trends aren’t bad. They reveal
our growth. It’s our take on them that allows us to move even further forward.
2011 Logo Design Trends
Do these identity / branding trends affect you or your process? Do you agree with
these suggestions? Have you noticed any other trends?’
© Artwork shown is copyright of their respective owners. Designer’s names & clients can be
found on the original posting linked above. Original compilation by Bill Gardner.